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06 Sep 2010

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	Quick Niche Guidelines

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As a general rule of thumb look for a keyword phrase with:
Search Count of at least 1000 and
Exact Phrase Count of less than 100,000
But you can go over that number for Exact Phrase Count if the Search Count is high and SOC is good. For example, if you see a Search Count of 5000 and an Exact Phrase Count of 200,000, then take a look at SOC. If the SOC is green, then check the MOB and if that shows 20 or less links it would be considered good market to target.
This is because the SOC is indicating that even though there are many competitors, they are fairly weak and someone should be able to grab a foothold in Google with some good SEO techniques (i.e., backlinks)."

There is also an 'Easy' button located in the 'Filter Results' section.
So you should be able to click the Easy button and first get all keywords with Local count over 1000 checked. Click "Get Checked Exact" and after you're retrieved the results hit the Easy button again to get all Exact Phrase Counts under 100000 checked. Then click "Get Checked SOC" - retrieve SOC, hit easy button again and get all green SOCs checked. If you are interested in the niche then you can explore further with OCI and MOB.

So:
Local Search Count - over 1000
Exact Phrase Count - under 100,000 (this can vary)
SOC - 0-50 (green)
OCI - over 50%
MOB - ~20 (always click this number to explore the backlinks further)

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10 Feb 2010 2:11 PM